It's one thing to specify a precise colour at the design stage of a product. It can be quite another to ensure that it remains exactly that colour throughout a sometimes long and international supply chain.
Effective colour communication throughout the supply chain is vital to success.
VeriVide’s DigiEye system in particular ensures that even when those involved in colour management have to communicate across continents, they all share exactly the same colour data. And by using other VeriVide products as standard, they also ensure that everyone is viewing materials and products under exactly the same conditions.
The list of key stages that need to be involved in colour assessment can be surprisingly long. It’s also likely to feel long have a less certain outcome if VeriVide products are not used to ensure colour accuracy along the way.
For example, here is a list of the main processes a fashion garment typically goes through on its journey from designer to customer:
- Thefashion designer creates a seasonal colour palette and a design brief.
- Themanufacturer makes to the brief using coloured fabrics, threads and fasteners – all sourced from different suppliers.
- Thedyer ensures precision colour matching and continuity.
- Thetestinghouse tests for colour fastness, accuracy and matching.
- Thegraphicdesigner uses the fashion designer's colour palette to create marketing concepts for consumer advertising.
- Thephotographer matches transparency colour to the original design and proofs digital images.
- Thereproductionhouse converts the RGB image to a CMYK digital file.
- Theprinter reproduces the digital file on to catalogues, packaging, posters etc.
- Thebuyer selects the garment for in-store colour co-ordination.
- Thestore displays the garment and its promotional materials.
- Theconsumer buys the garment and is happy with the colour quality. He or she won't know, and need never know, how colour was managed through so many stages.
If the whole process has been rapid and problem-free because viewing conditions and colour data were standardised throughout, the chances are that VeriVide can chalk up another success!